What is
Invest America?

Our Purpose

Invest America works to reduce income and opportunity gaps by helping families understand investing and take part in the financial system. Our goal is to make investing simple, accessible, and useful for families across the country.

The Opportunity

Children build a strong financial future when they have early access to investment and ownership. Every child should be able to grow savings, learn how money works, and take part in the American economy from the start.

When everyone realizes they can be an owner, it unites our country and unleashes the next generation of American success.

Brad Gerstner

Founder

What We Believe

1

Financial knowledge should start early.

Saving works best when people understand how to do it well. Our non-profit is dedicated to  simple, clear financial education so children and families can build habits, make smart choices, and plan for the future.

2

Markets should include everyone.

Free markets work best when everyone has a fair chance to participate. Our non-profit is focused on expanding access to tools like saving and investing so every child can build ownership and take part in long-term prosperity.

3

Access should not depend on background.

Every child should have a path to build financial security—not just those born into advantage. By pairing children‘s savings accounts with education and support, we aim to reduce inequality by making wealth-building accessible to every family.

4

More participation means more opportunity.

Investing in kids, is investing in all of us, because when more families take part in saving and investing, the whole economy benefits. Our non-profit supports programs and research that help children grow up ready to shape their own financial future.

The Invest America Act

America’s promise has always been that every person can make a living and move upward, no matter where they start. For too many families, that promise has felt distant. The Invest America Act was created to respond to that crisis of confidence with a straightforward idea that has big impact: personal, government-seeded investment accounts for every eligible child.

When a child can watch their savings grow over time, they see the future getting bigger, not smaller. That experience builds hope, habit, and a sense of ownership, laying a foundation for upward  mobility.

This transformational policy was included in the 2025 tax legislation; with the backing of the U.S. Treasury and trusted providers, accounts are scheduled to begin on July 4, 2026. Ongoing work focuses on ensuring straightforward enrollment, transparent rules, and access to low-cost investment options for families.

Impact

Research shows that even small investments made early can grow significantly over time and lead to stronger financial and educational outcomes in adulthood.

Invest America draws on decades of data and experience to support policies and programs that help children grow up with assets, real-world experience, and trust in the financial system.

See research →

Looking Ahead

Invest America is building a future where every child grows up with a stake in the economy and the tools to use it well.

We invite families, employers, educators,  and media to follow our work as Invest America launches and expands nationwide.


Frequently Asked Questions

How do the accounts support employees and their families?

Trump Accounts are long-term investment accounts for children. Employers can contribute to these accounts as part of an employee benefits program, helping employees build savings for their children that grow over time and support future education, training, or other adult milestones.

Read more →

How can an employer contribute through a benefits program?

Employers can make contributions directly into eligible children’s Trump Accounts through a Treasury-facilitated process. Contributions are tied to account activation and flow automatically once an account is opened. Consult your benefits provider to determine the best approach for your business.

Read more →

How is this different from traditional charitable giving?

Traditional philanthropy often funds services that are spent once. Investment accounts convert charitable dollars into assets that grow over time. This shifts philanthropy from consumption to ownership, allowing children and families to build on an initial investment into a growing asset.

Read more →

How much can an employer contribute?

Employers can contribute up to $2,500 per employee per year to a child’s Trump Account. This amount counts toward the $5,000 annual limit on total private contributions for each child. Federal government contributions do not count toward this cap.

Read more →

Does it cost employees anything to participate?

No. Employees do not pay fees to open or maintain a Trump Account, and they are not charged transaction or management fees. Employer contributions are deposited at no cost to the family.

Read more →

How are eligible children identified?

By law, charitable contributions must be made to defined groups rather than individual households. Geographic criteria such as ZIP codes and age groups are used as objective, lawful proxies to reach large groups of children, typically at least 5,000 at a time.

Read more →

How do I sign my child up?

You have three ways to sign up:

  • When you file your taxes, or
  • By printing and mailing in the IRS Form 4547 to the IRS, or
  • Later through an online portal that will open in summer 2026.

Read more →

What's the role of public policy play?

Public policy establishes the account infrastructure, while philanthropy accelerates adoption and participation. This combination allows private capital to amplify government action, moving faster and reaching more families than either could alone.

Read more →

Can I sign up right now?

You can sign up now when you file your federal taxes using the newly created IRS Form 4547. Many popular tax filing services are expected to include Trump Account sign-ups directly in their tax-filing process, making it easier to complete while you file. You can also print and mail in the IRS Form 4547 if you prefer not to complete this step during tax filing.

Read more →

Why does putting money in the account matter?

When families know funds are already available, they are far more likely to open and activate accounts. Early contributions create momentum, increase participation, and ensure that more children actually benefit from the policy.

Read more →

What if I don’t want to sign up during tax filing?

No problem. If you prefer to not sign up during tax filing, you can print and mail in the IRS Form 4547. An online sign-up portal will also be available starting in July 2026.

Read more →

How can philanthropists participate or add value?

Philanthropists can contribute to accounts in specific geographies, age cohorts, or states. Beyond funding, they can layer incentives such as matching contributions, bonuses tied to milestones, or support for account activation and engagement.

Read more →

What are these accounts?

They are long-term investment accounts the U.S. Treasury starts for every child at birth. Each account, known as a Trump Account, begins with a public contribution and can grow over time with added contributions from friends, family, employers, and charitable organizations, plus market growth. The money is managed for you and can’t be taken out early, so it stays invested as the child grows up. By the time they turn 18, it gives young people a real financial head start as they make big life decisions.

Read more →

Who is eligible?

All U.S. children under age 18 with a valid Social Security Number are eligible to establish a Trump Account.

Read more →

Who can contribute?

Anyone can contribute to an account. Parents, family, and friends can add up to $5,000 per year to a child’s account. Employers can contribute up to $2,500 per year, and that amount counts toward the $5,000 annual limit. Donors, as well as state and local governments, can also contribute to these accounts. Their contributions are meant to add extra support and don’t count against the annual limit.

Read more →

Who can open a Trump Account?

Parents and guardians can elect to open Trump Accounts for their eligible children.

Read more →

Are these accounts only about money?

No. While capital is foundational, the accounts also serve as platforms for learning. As balances grow, families engage more naturally with financial concepts, creating opportunities to connect assets with financial education, workforce preparation, or postsecondary planning.

Read more →

Can I have other savings in addition to a Trump Account?

Yes! Trump Accounts are designed to both provide a starting point for savings and to complement your other savings options.

Read more →

How does this fit with existing benefits like 401(k)s or HSAs?

Trump Account contributions complement existing benefits. While retirement plans support employees’ futures, Trump Accounts help employees invest early in their children’s futures, strengthening long-term financial stability for families.

Read more →

What is the long-term vision for this approach?

The long-term opportunity is a shared, national infrastructure that multiple philanthropic actors can build on. Over time, this can align capital, education, and engagement around a single child-centered asset, strengthening families and expanding economic mobility at scale.

Read more →

Where is the money invested?

Your child’s money is invested in funds that include shares of many of America’s top companies, so it can grow as those companies grow over time.

Read more →

When can the money be used?

Funds in a Trump Account are locked until the child turns 18. This protects the savings and gives it time to grow.

Once the account holder becomes an adult, they can use the money without penalty for major life milestones, including:

  • Education: tuition, fees, and other costs for college or job training
  • Homeownership: a down payment on a first home
  • Entrepreneurship: seed money to start a business

Any money not used stays in the account and continues to be invested and grow over time, providing both an early boost at age 18 and long-term financial security later in life.

Read more →

Why does early investment matter so much?

Early investment matters because money grows with time through compound growth. That means the money earned from investments starts earning money too, so the longer it stays invested, the more it grows. Research also shows that having assets early in life is linked to better education, stronger money habits, and better choices in adulthood.

Read more →

Does it cost anything to have an account?

No. It is free to open and keep a Trump Account. Families do not pay fees to open the account, receive money, or have the money invested. All contributions go into the account at no cost to parents.

Read more →